"You scare me, but in a lot of good ways." — Rosaline Tan, fmr. Strategy Lead, W+K / 72andSunny
The majority of my work lies in the concepts crafted and scripts written for brands like Maybelline New York, Essie, Scotch Brite, Tito's Vodka, Duck Tape, and Roto-Rooter.
I have a cat named Gargoyle and watch a movie every morning before work.
Once a month, I spend a day making new playlists. Weekly, I am writing out new adventures for my DnD group. Daily, I am getting all my thoughts out on paper, doing daily duolingo on the C, and thinking about which four-color pen + mechanical pencil combo I should get next.
In the real world, I am a long time Texan who has escaped his home state and use my ADHD to gamify working out (ooo tracking numbers is so fun), and have recently gotten over my fear of flying. It was so bad. I would be sitting coach, just meditating and accepting that I could die and couldn't do a thing about it.
Anyways, thank you for reading and if you want to know if I actually held a record on Sunshine Airport in Mariokart 8, hit me up.
P.S. — if you want to know why I'm named that, ask my parents I forgot the story.
It's about Atlantis being real but is actually under the swamps of Louisiana; aptly named Louisiantis. Here's a snippet.
The atlanteans all burbled and glubbed for air.
"Hon Hon! Zer is mud everywheah!"
"Oh no! My cigahwetts! Zey are in se swamp!"
Unfortunately for them, they were poor and not allowed to live. Womp womp. Atlantis disappeared off the map, its protected innards sinking into the mud releasing a violent gurgly pop as muck rushed to take its place in the bayou.
Centuries later, a young man goes missing in the same spot, never to be found, but in reality he discovered the mud barrier, and promptly had his torso separated from the other part of his body. Not dead, just separated. Like when you leave a room and think what if object permanence is a lie but then you look back and your cat is still there chewing your TV remote and you realize nah, things can exist if I'm not with them. Atlantis has existed this whole time and we weren't with it! Just as the halved boy's upper body does still exist and is doing quite well for himself.
Section III · Older work + odds & ends
Whether the ask was a collaboration with the season of summer or a way to walk your dog while enjoying Tito's, we always stayed in high spirits (ha).
A household name with wide recognition. Stories for spots and social content built around the iconic roll and the people using it.
A new version is on its way. In the meantime — Fall '25 below.
Download PDF ↗
Or just email me and we'll skip the formalities.
To prove that Maybelline's product performance is scarily long-lasting, we put it to the test on the spookiest night of the year. You miiiight not survive, but your makeup will.
Only in New York? Only in Matte Ink. The iconic, proven New York-proof, matte lipstick teams up with Gigi Hadid as they challenge New Yorkers to test their matte.
To not overload my site with all of the Maybelline projects I have worked on, I've included some of my favorite assets across campaigns below.
… more to come.
They asked for a series of national spots to feature same-day service and a true dedication to solving customers' plumbing issues. Among other things, we made a micro submarine, some fun movie references, and a seasonal spot for Thanksgiving which is actually the peak time of year for plumbing emergencies.
If using Einstein Moving Co. is the smart moving decision, what does a not so smart alternative look like?
Hailing from Chicago, Malört might be the most polarizing liquor in the country. Taking a shot of this bitter beverage has become a rite of passage for Chicagoans and visitors alike. As the brand looked to expand in 2024, we created the nationwide I Malörted campaign to encourage people from all walks of life to "do their civic duty and Malört today."
Check out the rest of this campaign at imalorted.com.
Quarantine affected everyone, including our sommelier friend, Prescott Van Meyer III. So we made a YouTube channel for his at home drink reviews and branded partnerships. Well, not his home, but… Never mind, there's a ton of lore, you'll just have to watch.
Along with co-directing, writing, and buying carts full of MD 20/20, I appear as Dalton, PV3's unpaid intern.
It's hard to fight against competition that is preinstalled on most phones, so we dialed into a specific audience to speak to what they care about: their pets.
I went from attending high school with Tito's son to receiving various briefs from his company. Whether the ask was a collaboration with the season of summer or a way to walk your dog while enjoying Tito's, we always stayed in high spirits (ha).
A household name with wide recognition. It was really fun working with Duck Tape and creating a range of stories for spots or social content that work with the iconic roll and user's experiences with it.